Brand & Digital Marketing · Hospitality & experiences
Marketing Strategist with 9 years of experience in business development and digital performance, including 6 years in high-demand international environments. I craft market-specific, conversion-driven campaigns for luxury hospitality, tourism, real estate, and tech sectors. My approach combines creative precision with analytical rigor, and AI-powered optimization, all with one clear goal: growing brand revenue.
Digital Strategy
Luxury brand Positioning
Customer journey & experience
Performance marketing
International markets
Attention to detail
Brand & Digital Marketing · Hospitality & experiences
Marketing Strategist with 9 years of experience in business development and digital performance, including 6 years in high-demand international environments. I craft market-specific, conversion-driven campaigns for luxury hospitality, tourism, real estate, and tech sectors. My approach combines creative precision with analytical rigor, and AI-powered optimization, all with one clear goal: growing brand revenue.
Professional experience
Digital marketing Strategist
2026-2024
Amélio, SaaS, Canada
International growth · Lead nurturing · Go-to-market strategy
• International growth strategy with focus on hospitality & premium segments
• Go-to-market planning: market entry, positioning, and conversion-driven campaigns
• Performance marketing: Google Ads, Meta, LinkedIn (campaign management, acquisition & lead nurturing)
• Marketing automation & CRM: HubSpot, ConvertBox, Brevo (AI-assisted funnels, scoring, workflows)
• Web & conversion optimization: WordPress/Divi, UX improvements, landing pages, front-end fixes (CSS/JS), SEO, AEO, GEO
• Data & performance tracking: traffic, conversions, KPIs, continuous optimization
Digital marketing coordinator
2024-2022
Hôtel Napoléon, Preferred Hotels & Resorts, 5-star, Paris
Luxury brand activation · Digital performance · Multi-channel strategy
• Hotel website optimization & booking engine implementation (Selfbook): UX, SEO HTML rewriting, DNS, testing & audits
• Performance & tracking: +64% conversion, KPI monitoring, GA, GTM
• Paid media & metasearch: Google Ads, Social Ads, hotel metasearch
• Social media & content : Meta, LinkedIn, TikTok, WhatsApp, WeChat
• Influencer marketing: selection, negotiation, hosting
• CMS management: Webflow & SynXis (offers, multilingual setup, 5-star compliance)
• E-reputation & OTA : Booking.com, Expedia, Google Business Profile, TripAdvisor
• Brand & sales assets: menus, brochures, commercial decks, email campaigns
Digital marketing manager
2022-2021
Le Sporting, Nantes
Growth strategy · Performance marketing · Business impact
• Drove a full-funnel digital marketing strategy for the AirFly brand
• +120% turnover target achieved through acquisition campaigns
• Managed paid social acquisition with conversion objectives
• Built automated reporting & performance dashboards for decision-making
• Led website content strategy & SEO recommendations
• Defined and executed the brand communication plan
Webmaster & traffic manager
2021-2020
France Sécurité, Nantes
E-commerce growth · Data & analytics · UX optimization
• Led the end-to-end launch of a new e-commerce platform (UX, go-to-market, adoption)
• UX/UI design & user journey structuring (wireframes, prototypes, user scenarios)
• Performance tracking & KPI dashboards (Analytics, Search Console)
• SEO strategy & on-site optimization for acquisition
• E-commerce activation with Sales (banners, offers, lead generation)
• +60% annual sales growth driven by e-commerce launch
Digital marketing & communication officer
2020
Spots d’Évasion, Nantes
SEO · Content strategy · Brand engagement
• SEO content strategy & publishing (WordPress)
• Customer loyalty program design & launch
• Email marketing campaigns (Mailjet)
• Customer insights via surveys & feedback loops (Typeform)
• Back-office & content operations management
Real estate agent
2019-2016
Groupe CISN / Stephane Plaza / Bed&School, Nantes
Business development · Complex negotiations · Transaction management
• Achieved 100% of annual sales target
• Client acquisition & property marketing (in-person & phone)
• Buyer needs analysis & tailored property proposals
• Negotiation & deal closing between buyers and owners
• Transaction follow-up (contracts, financing coordination)
education
Bachelor’s degreE -Tourism marketing
Digital Marketing for Tourism · Social Media & E-commerce Strategy · Data Analysis & SEO · CMS · Visual Communication & Brand Assets (InDesign, Photoshop, Illustrator)
MBA Expert in digital marketing
End-to-End Marketing Strategy · SEO/SEA & Inbound Marketing · Marketing Audits · Data & Analytics (GA, GSC, GTM) · UX & Design Thinking · Business Creation & Corporate Strategy · Operations & Quality Management · Professional Thesis on Brand Launch Strategy
Bachelor’s degree – Real Estate Manager
Dissertation on the Airbnb Platform · Negotiation & Client Relations · Transactions, Taxation & Financing · Market & Investment Fundamentals
education
MBA Expert in digital marketing
End-to-End Marketing Strategy · SEO/SEA & Inbound Marketing · Marketing Audits · Data & Analytics (GA, GSC, GTM) · UX & Design Thinking · Business Creation & Corporate Strategy · Operations & Quality Management · Professional Thesis on Brand Launch Strategy
Bachelor’s degreE -Tourism marketing
Digital Marketing for Tourism · Social Media & E-commerce Strategy · Data Analysis & SEO · CMS · Visual Communication & Brand Assets (InDesign, Photoshop, Illustrator)
Bachelor’s degree – Real Estate Manager
Dissertation on the Airbnb Platform · Negotiation & Client Relations · Transactions, Taxation & Financing · Market & Investment Fundamentals
“Enthusiastic professional with a very high sense of details, calm, determined, very focused on finding solutions.Very helpful and always keen in sharing her work making sure to be understood.”
Claude Rath, General Manager, Hotel Napoléon Paris
The Hotel Edition
An editorial project exploring luxury hospitality, brand positioning, and the cultural codes shaping premium experiences worldwide.
Follow @thehoteledition on Instagram.
An editorial project exploring luxury hospitality, brand positioning, and the cultural codes shaping premium experiences worldwide.
Follow @thehoteledition on Instagram.
About
Profile
Experience
Project showcase
Positioning
International Growth
(Luxury & Hospitality)
Brand Value & Perceived Quality
Conversion-Driven Experiences
Strategic Marketing Leadership
Languages
French native
English professionaL
Spanish professionaL
Connect
ori.hermanvillier@gmail.com
Based in Canada · Working internationally · French native · English · Spanish