Brand & Digital Marketing · Hospitality & experiences
Marketing Strategist with 9 years of experience in business development and digital performance, including 6 years in high-demand international environments. I craft market-specific, conversion-driven campaigns for luxury hospitality, tourism, real estate, and tech sectors. My approach combines creative precision with analytical rigor, and AI-powered optimization, all with one clear goal: growing brand revenue.
Digital Strategy
Luxury brand Positioning
Customer journey & experience
Performance marketing
International markets
Attention to detail
Brand & Digital Marketing · Hospitality & experiences
Marketing Strategist with 9 years of experience in business development and digital performance, including 6 years in high-demand international environments. I craft market-specific, conversion-driven campaigns for luxury hospitality, tourism, real estate, and tech sectors. My approach combines creative precision with analytical rigor, and AI-powered optimization, all with one clear goal: growing brand revenue.
The Hotel Edition
An editorial project exploring luxury hospitality, brand positioning, and the cultural codes shaping premium experiences worldwide.
Follow @thehoteledition on Instagram.
An editorial project exploring luxury hospitality, brand positioning, and the cultural codes shaping premium experiences worldwide.
Follow @thehoteledition on Instagram.
![Hotel marketing: 6 concrete actions to launch with AI and AEO
Create 5 targeted pages that answer exactly what clients search for:
• “best hotel in Paris for honeymoon with Eiffel Tower view”
• “hotel in Toronto for 1-week business stay near financial district”
Each page = a clear, structured answer with proof (photos, details, indicative pricing, location).
→ Goal: appear directly in ChatGPT / Perplexity answers.
Set up blocks that AI can read easily:
• real FAQs (actual client questions)
• clear lists (who it’s for, why, when to book)
• structured data (schema.org hotel, rooms, amenities)
→ A well-structured page is more likely to be cited than an “inspiration” page.
Take 3 simple segments from your PMS/CRM:
• weekend couples
• business stays (3–5 nights)
• repeat guests
Create 3 versions of the same offer page with:
• different messaging
• different visuals
• adapted arguments
→ A/B test in 2 weeks, no full redesign needed.
Add an AI assistant on your website (Intercom / Zendesk / custom) trained on:
• your pages
• your FAQs
• your policies
→ The client gets an immediate answer (availability, area, room type) without leaving the site.
Stop generic pages.
Create pages based on real use cases:
• “romantic weekend in Paris with view”
• “long business stay near [district]”
• “family stay 2 bedrooms connecting rooms”
→ These pages convert more and are picked up by AI.
Track 3 simple indicators:
• traffic on AEO-targeted pages
• AI assistant response rate
• conversion by segment (couple, business, repeat)
→ No complex dashboard needed to validate impact.
Groups like Marriott International or Accor are testing:
• offer personalization
• dynamic recommendations
• intent-based content
→ The gap comes from execution, not intention.
This is not a budget question.
It’s a structure and execution question.
Hotels that act on these points become more visible and easier to choose, without changing their product.
#HotelMarketing #HospitalityIndustry #HotelStrategy #AEO #HotelBusiness](https://i0.wp.com/orihrm.com/wp-content/plugins/instagram-feed/img/placeholder.png?w=1080&ssl=1)
Professional experience
Digital marketing Strategist
2024-2026
Amélio, SaaS, Canada
International growth · Lead nurturing · Go-to-market strategy
• International growth strategy with focus on hospitality & premium segments
• Go-to-market planning: market entry, positioning, and conversion-driven campaigns
• Performance marketing: Google Ads, Meta, LinkedIn (campaign management, acquisition & lead nurturing)
• Marketing automation & CRM: HubSpot, ConvertBox, Brevo (AI-assisted funnels, scoring, workflows)
• Web & conversion optimization: WordPress/Divi, UX improvements, landing pages, front-end fixes (CSS/JS), SEO, AEO, GEO
• Data & performance tracking: traffic, conversions, KPIs, continuous optimization
Digital marketing coordinator
2022-2024
Hôtel Napoléon, Preferred Hotels & Resorts, 5-star, Paris
Luxury brand activation · Digital performance · Multi-channel strategy
• Hotel website optimization & booking engine implementation (Selfbook): UX, SEO HTML rewriting, DNS, testing & audits
• Performance & tracking: +64% conversion, KPI monitoring, GA, GTM
• Paid media & metasearch: Google Ads, Social Ads, hotel metasearch
• Social media & content : Meta, LinkedIn, TikTok, WhatsApp, WeChat
• Influencer marketing: selection, negotiation, hosting
• CMS management: Webflow & SynXis (offers, multilingual setup, 5-star compliance)
• E-reputation & OTA : Booking.com, Expedia, Google Business Profile, TripAdvisor
• Brand & sales assets: menus, brochures, commercial decks, email campaigns
education
Bachelor’s degree -Tourism marketing
Cap Vers School: Digital Marketing for Tourism · Social Media & E-commerce Strategy · Data Analysis & SEO · CMS · Visual Communication & Brand Assets (InDesign, Photoshop, Illustrator)
MBA Expert in digital marketing
My Digital School: End-to-End Marketing Strategy · SEO/SEA & Inbound Marketing · Marketing Audits · Data & Analytics (GA, GSC, GTM) · UX & Design Thinking · Business Creation & Corporate Strategy · Operations & Quality Management · Professional Thesis on Brand Launch Strategy
Bachelor’s degree – Real Estate Manager
ESPI School: Dissertation on the Airbnb Platform · Negotiation & Client Relations · Transactions, Taxation & Financing · Market & Investment Fundamentals
education
MBA Expert in digital marketing
My Digital School: End-to-End Marketing Strategy · SEO/SEA & Inbound Marketing · Marketing Audits · Data & Analytics (GA, GSC, GTM) · UX & Design Thinking · Business Creation & Corporate Strategy · Operations & Quality Management · Professional Thesis on Brand Launch Strategy
Bachelor’s degreE -Tourism marketing
Cap Vers School: Digital Marketing for Tourism · Social Media & E-commerce Strategy · Data Analysis & SEO · CMS · Visual Communication & Brand Assets (InDesign, Photoshop, Illustrator)
Bachelor’s degree – Real Estate Manager
ESPI School: Dissertation on the Airbnb Platform · Negotiation & Client Relations · Transactions, Taxation & Financing · Market & Investment Fundamentals
“Enthusiastic professional with a very high sense of details, calm, determined, very focused on finding solutions.Very helpful and always keen in sharing her work making sure to be understood.”
Claude Rath, General Manager, Hotel Napoléon Paris
About
Profile
Experience
Positioning
International Growth
(Luxury & Hospitality)
Brand Value & Perceived Quality
Conversion-Driven Experiences
Strategic Marketing Leadership
Languages
French native
English professionaL
Spanish professionaL
Connect
ori.hermanvillier@gmail.com
Based in Canada · Working internationally · French native · English · Spanish